![]() ![]() It is the largest of the three segments but has minimal underlying growth. ![]() So you may only require a single product spec improvement project midway through the simulation to remain competitive. This is the slowest moving segment and has low sensitivity to product specs. However, be careful of engaging in a price war. Plan for this with cost reduction projects to maintain acceptable unit margins. Since consumers in this segment are highly price sensitive, you can expect some price competition. ![]()
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