With Figma, you are able to create user interfaces in less time – you can easily draw objects, insert text, and import assets. We would widen the top of the funnel and increase collaboration and sharing, which would grow the market.Figma is a vector graphics design and prototyping tool that allows users to collaborate in real time, online. By webifying DAWs and plugins, we will enable more users to try out music production more easily, learn more quickly, and inspire more of them to become passionate hobby producers. By taking design fully to the cloud, these apps challenged Sketch and Photoshop, the same way Google Apps challenged Microsoft Office–and it’s about time music creation did the same. I’m fully convinced that DAWs will also go online, just like Figma and Canva. But to enter this next stage of market potential and reduce the friction in the industry, challenges like accessing more professional plugins, available memory, and audio latency via the browser remain to be solved. That’s not to say creators can’t and won’t have a positive production experience on these web-based DAWs–they most certainly will. This is mainly due to Google and WebAssembly Threads, but processing for online DAWs is still not to the level of desktop DAWs. The processing power of web apps has improved considerably in recent years. After completing their track, and wanting to export or save their work, users would be prompted to sign in or create an account, ideally with their existing Google or Facebook accounts for a smooth user experience. For new creators, step-by-step guides would help walk creators through their first project, showing them how to use the platform. The market will dramatically change when users can head to online DAWs and begin creating without the need to sign up for or log into an account. I can see growth in this market as web-based DAWs remove this friction, as mirrored by apps like Canva and Figma. Friction within these desktop DAWs greatly reduces the user’s abilities to get started quickly, learn as they go, and collaborate with others. However, creators lose extremely vital elements that are essential to the creative process. The desktop DAW is still superior to a web DAW in many ways, including the capability to record audio with low latency, mixing with advanced audio routing, and the thousands of available plugins to create any sound. It has enabled anyone with a capable computer to make music in their bedroom, rather than having to rent an expensive physical studio by the hour. The desktop DAW has revolutionised music creation in the last 20 years. Each of these examples is vastly different from the simplified processes available with Canva and Figma. Creators often learn by trial and error and via YouTube videos. And there isn’t an integrated online community to connect, learn or share samples, presets and projects. Many steps of the creation workflow aren’t integrated into desktop DAWs and are hosted by distinct third parties online, such as finding samples, AI mastering, distribution and collaboration services, which adds more and more friction for each step. Sharing presets between users and letting potential customers test them out before buying is arguably the biggest growth opportunity that plugin companies have today. Plugins are also desktop applications that are installed on a specific device and and used within the DAW, making presets difficult to move and un-shareable between users. Plugins are used in more or less every production and are a very important part of a producer’s sound design toolbox. Creators have to export their stems, zip and upload them to Dropbox to share their work, which takes away the magic from co-creation in real-time. Real-time collaboration is nonexistent, and sharing is painful. These apps need to be downloaded and installed before they can be used, and then can only be used on one device. The biggest hurdle right now in music creation is that the most popular Digital Audio Workstations (DAWs) are built as single-user traditional desktop apps. If music production follows their lead and simplifies the user experience for creators of all experience levels, we will see more people interested and passionate about creation. The success of graphic design apps Canva and Figma, with their huge valuations, help to demonstrate the market potential that could come in music, when friction is reduced. Every design or prototype is just one click away for everyone from co-designers to colleagues and customers, with view-only links and embed functionality. Before Figma, designers used desktop apps such as Sketch or Adobe XD to design and InVision to make prototypes.įigma’s approximately 4 million users share UI kits, plugins, and templates in their online community. Figma focuses on design professionals, and has made real-time collaboration frictionless.
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